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Beauty Launches

ColourPop Introduces Cloud Whip Blurring Liquid Lipstick

This new liquid lipstick comes with a doe-foot applicator with increased flock density and product pickup to help diffuse the color for a smooth, blurred finish.

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By: Rachel Klemovitch

Assistant Editor

ColourPop introduced its new color innovation, the Cloud Whip Blurring Liquid Lipstick. 

Swipe on this weightless formula for a soft-focus, diffused finish that delivers a pillowy blur of color. 

The applicator was engineered specifically to complement the Cloud Whip formula. 

The doe-foot has the ideal balance of flexibility to feel soft and intuitive on the lips, while the increased flock density and product pickup help diffuse the color for a smooth, blurred finish. 

Infused with hydrating Hyaluronic Acid, antioxidant-rich Cloudberry Oil, and cushiony Marshmallow Root Extract, Cloud Whip keeps lips plush, nourished– the result is a smooth, plush pout with a modern, blurred finish.

With a formula like this, the applicator is essential—packaging becomes half of the application and the final look, ensuring effortless, cloud-like payoff every time.

Available in 12 new shades, this formula glides on effortlessly for a trending ombré effect that feels as light as air yet lasts all day. 

Shades include:

  • Candy Floss: Warm nude
  • In a Haze: Cool-toned nude
  • Floating on Air: Pinky nude
  • What the Fluff: Cool-toned pink
  • Fluffing Cute: Warm pink
  • On Cloud 9: Bright peachy pink
  • Sky’s the Limit: Coral red
  • Mile High: True red
  • So Dreamy: Pinky terracotta
  • Pretty Aura: Deep rose
  • Storm Cloud: Deep plum brown
  • Cloudy Hour: Toffee brown

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